From the Desk of Ed Estlow
Thank you for your interest in my copywriting services!
You may be visiting my site because you’re curious. You’re curious about what a copywriter is and does. Or you may need some advertising copy written and you want to know more about me and how I can help. You may even be checking me out to see if I can do the job.
Whatever your reason is, you want to know more about someone before you fork over your hard earned money to hire them. In this packet I’ve tried to anticipate and answer most of your questions.
You may be visiting my site because you’re curious. You’re curious about what a copywriter is and does. Or you may need some advertising copy written and you want to know more about me and how I can help. You may even be checking me out to see if I can do the job.
Whatever your reason is, you want to know more about someone before you fork over your hard earned money to hire them. In this packet I’ve tried to anticipate and answer most of your questions.
How long have you been writing?
I’ve been writing in the business world (business-to-business or B2B) for 31 years. I’ve written proposals and FDA submissions for medical device companies like Possis Medical and its OEM clients. I've written reports, white papers and newsletters for large, multi-national corporations like General Electric, state and county governments like Hennepin County (MN), large restaurant chains like Buffets Inc, and small community fellowship organizations like the Minnesota Fly Fishers.
See Clients and Experience for a more complete listing of companies and organizations I’ve done work for.
In addition, I’ve written recreationally since I was a kid. Writing stories to amuse myself and my friends over the years has been great background experience for the anecdotal nature of my copywriting. Stories are the strongest way we communicate, and weaving them around the information you’re providing to your customers makes that information all the more compelling.
Do you have a copywriting background?
In addition to the B2B writing mentioned above, as a small business owner, I’ve written direct response copy, web copy, and search engine copy. I’ve also written newsletter editorial copy, copy for the fundraising market, and have conducted Google™ AdWords campaigns for clients. I also continually study with the American Writers and Artists Institute to keep my writing sharp (AWAI is a leading authority in copywriting and training for direct response marketing).
Most important for you, I’m a B2B specialist. I believe in copy that educates its readers and gives them information that they can put to use immediately. This is not something I do to fill my spare time. It’s my business. I put all my skill, passion, know-how, research ability, and diverse experience into everything I write.
Do you have experience in my field or industry?
If you are in a technical field, the chances are good that I’ve worked with professionals in your industry. I’ve worked as an engineer and project manager in the medical device and aerospace/ defense industries and, as a consultant, I’ve worked with clients in industries ranging from multi-level marketing gourmet food to banking to medical clinics. The chances are I’ve either had direct experience with your industry, product, or cause, or have worked with something very similar.
What kind of assignments do you handle?
While I write all types of copy, these days I specialize in business-to-business copywriting for the medical device and bio-technology industries – white papers, case studies, newsletters, lead generation e-mails and auto-responders, special announcements, press releases, etc.
In addition to B2B copy, I write newsletters, web copy, and short copy sales letters for fundraising and customer services (for instance, jewelry and watch repair).
In my writing, I’m compelled to tell stories to get my point across. In fact, my personal recreational writing is all about story. I call it creative non-fiction, and this ability is essential in creating compelling advertising and marketing copy.
I love researching new subjects and can quickly grasp the meaning of new information, often putting it together in unique ways. In addition, I work directly with all groups and levels of your organization. Nothing gets “lost in translation,” because I’m the guy seeking out and getting the information I need, first-hand.
What does it cost to hire you?
For any assignment you have in mind, just let me know what you’re thinking about. I’ll be happy to provide a no-obligation quote for my services.
How long does it take you to write my copy?
Depending on the assignment, I like to have two to four weeks to produce your copy. This allows time to research, write, edit, review, polish, and revise until I’m satisfied with the end product.
Now I realize you don’t always have two to four weeks. In that case, let me know what your due date is and, if I take on the job, I’ll have the copy to you on or before that date, guaranteed.
What happens if I want my copy revised or changed?
You tell me what you’d like revised and I’ll make the changes. There is no charge for revisions – they’re included in the flat fee quoted at the beginning of the job, as long as they are requested within 30 days of copy submission and are within the original scope of the job.
How do I hire you?
Hiring me is easy. Just give me a call at (612) 986-2029 or e-mail me at Ed (at) EdEstlow (dot) com and tell me about your project. We can discuss the details and I may be able to offer you some insights that you haven’t thought of.
When you give me the go-ahead, I’ll write your copy or conduct your campaign – on or before your deadline date. And remember, I guarantee that you’ll like the copy you receive – or I’ll rewrite it for free.
So… why not give me a try? I’ll write your next sales letter, article, white paper, case study or advertisement. I promise you’ll love the results.
Best regards,
Ed Estlow
P.S. If you need some work done right away, call me right now at (612) 986-2029 or e-mail the details to me at Ed (at) EdEstlow (dot) com. There’s no charge for me to discuss your project with you, or for me to give you a proposal or cost estimate, and of course, there’s no obligation to buy.
I’ve been writing in the business world (business-to-business or B2B) for 31 years. I’ve written proposals and FDA submissions for medical device companies like Possis Medical and its OEM clients. I've written reports, white papers and newsletters for large, multi-national corporations like General Electric, state and county governments like Hennepin County (MN), large restaurant chains like Buffets Inc, and small community fellowship organizations like the Minnesota Fly Fishers.
See Clients and Experience for a more complete listing of companies and organizations I’ve done work for.
In addition, I’ve written recreationally since I was a kid. Writing stories to amuse myself and my friends over the years has been great background experience for the anecdotal nature of my copywriting. Stories are the strongest way we communicate, and weaving them around the information you’re providing to your customers makes that information all the more compelling.
Do you have a copywriting background?
In addition to the B2B writing mentioned above, as a small business owner, I’ve written direct response copy, web copy, and search engine copy. I’ve also written newsletter editorial copy, copy for the fundraising market, and have conducted Google™ AdWords campaigns for clients. I also continually study with the American Writers and Artists Institute to keep my writing sharp (AWAI is a leading authority in copywriting and training for direct response marketing).
Most important for you, I’m a B2B specialist. I believe in copy that educates its readers and gives them information that they can put to use immediately. This is not something I do to fill my spare time. It’s my business. I put all my skill, passion, know-how, research ability, and diverse experience into everything I write.
Do you have experience in my field or industry?
If you are in a technical field, the chances are good that I’ve worked with professionals in your industry. I’ve worked as an engineer and project manager in the medical device and aerospace/ defense industries and, as a consultant, I’ve worked with clients in industries ranging from multi-level marketing gourmet food to banking to medical clinics. The chances are I’ve either had direct experience with your industry, product, or cause, or have worked with something very similar.
What kind of assignments do you handle?
While I write all types of copy, these days I specialize in business-to-business copywriting for the medical device and bio-technology industries – white papers, case studies, newsletters, lead generation e-mails and auto-responders, special announcements, press releases, etc.
In addition to B2B copy, I write newsletters, web copy, and short copy sales letters for fundraising and customer services (for instance, jewelry and watch repair).
In my writing, I’m compelled to tell stories to get my point across. In fact, my personal recreational writing is all about story. I call it creative non-fiction, and this ability is essential in creating compelling advertising and marketing copy.
I love researching new subjects and can quickly grasp the meaning of new information, often putting it together in unique ways. In addition, I work directly with all groups and levels of your organization. Nothing gets “lost in translation,” because I’m the guy seeking out and getting the information I need, first-hand.
What does it cost to hire you?
For any assignment you have in mind, just let me know what you’re thinking about. I’ll be happy to provide a no-obligation quote for my services.
How long does it take you to write my copy?
Depending on the assignment, I like to have two to four weeks to produce your copy. This allows time to research, write, edit, review, polish, and revise until I’m satisfied with the end product.
Now I realize you don’t always have two to four weeks. In that case, let me know what your due date is and, if I take on the job, I’ll have the copy to you on or before that date, guaranteed.
What happens if I want my copy revised or changed?
You tell me what you’d like revised and I’ll make the changes. There is no charge for revisions – they’re included in the flat fee quoted at the beginning of the job, as long as they are requested within 30 days of copy submission and are within the original scope of the job.
How do I hire you?
Hiring me is easy. Just give me a call at (612) 986-2029 or e-mail me at Ed (at) EdEstlow (dot) com and tell me about your project. We can discuss the details and I may be able to offer you some insights that you haven’t thought of.
When you give me the go-ahead, I’ll write your copy or conduct your campaign – on or before your deadline date. And remember, I guarantee that you’ll like the copy you receive – or I’ll rewrite it for free.
So… why not give me a try? I’ll write your next sales letter, article, white paper, case study or advertisement. I promise you’ll love the results.
Best regards,
Ed Estlow
P.S. If you need some work done right away, call me right now at (612) 986-2029 or e-mail the details to me at Ed (at) EdEstlow (dot) com. There’s no charge for me to discuss your project with you, or for me to give you a proposal or cost estimate, and of course, there’s no obligation to buy.